Q U I C K   R E F E R E N C E   G U I D E

Use this information as a quick way to make sure your files are Branding and Licensing compliant. This does NOT take the place of having your artwork approved by either the Branding or Licensing offices, but instead, will help to insure the campus is consistent in its use of the Fresno State logo(s) and Athletics marks as well as clarity of visual effectiveness and editorial style. 

For more information about Branding and Licensing on the Fresno State campus, please visit the following links:


Branding Standards: 

brand.fresnostate.edu or email brand@csufresno.edu


Trademark Licensing: 

brand.fresnostate.edu/visual-identity/trademark-licensing.html or email cchiong@csufresno.edu



Capitalize Department Names Department of Anthropology, Anthropology Department. Lowercase "department" when used alone: The department offers a range of courses.
Abbreviations and Acronyms Acronyms do not need periods: CATI, IBM.  Abbreviate with periods with no spaces in between: Ph.D., Ed.D., M.S.W., B.A., M.S.
Ampersand (&) Do not use the ampersand in place of and, except in charts, graphs and tabular material or when it is part of a formal name: AT&T
California State University, Fresno California State University, Fresno is the official name, and Fresno State is the informal name. Do not use the following: CSUF, Cal State Fresno, FSU, CSU Fresno, Fresno State University.
Disciplines, Majors and Programs Lowercase the names of disciplines, majors and undergraduate and graduate programs: astronomy and astrophysics program, biology, courses in sociology, sciences courses, literature major, master’s program in chemistry, M.S. program in history. Capitalize disciplines when part of the department name: Anthropology 101. Capitalize proper names within the names of majors and disciplines: Armenian studies, French literature, Latin American studies minor
Months and Dates Spell out the entire name of each month when using it alone or with a year. If stating a month and a year after it, do not separate them with a comma: October 1990. However, Jan. 6, 1996, is correct when the full date is used. Do not use “th” in dates, (e.g. June 15th). Write it as June 15.
Plurals and Gender Alumni: Use alumnus when referring to a man who has attended a school. Use alumna for similar references to a woman. Use alumni when referring to the plural form of both sexes and alumnae when referring to the plural form of women: He is a Fresno State alumnus. She is a Fresno State alumna. The two women are Fresno State alumnae. Members of the Class of 2014 are Fresno State’s newest alumni.
URL Usage Write URLs in their simplest form: Visit fresnostate.edu for more information. 
Street Addresses Addresses are to be written as: Ave.Blvd., and St. and spell out Drive and Circle.  Directional references in address blocks and stationery items should be written as N., E., S., and W.
Telephone Numbers Use figures with periods: 559.278.5000. Dashes are not allowed.
Numerical References As a general rule, write out numbers from one to nine; numbers 10 and up are left in numerical form. Use commas in numbers higher than 999. Use numerals, however, when referring to sections of a book, units, grade point averages, ages, percentages and scores: Spell out ordinal numbers first through ninth. Numbers above the 10th ordinal may use figures: First, second, 10th, 23rd, 31st
Time of Day Always use the word “to” to separate times that denote the beginning and end of an event. Do not capitalize a.m. and p.m. (always use periods):  John Smith skipped class because he worked from 11 a.m. to 5 p.m. He went to bed at 10:30 p.m.
Registered Trademarks The symbol ® or TM  is placed immediately after the trademark, either in superscript or subscript. Use of these symbols is required for marketing and/or printed and promotional materials. For the appropriate logo for your department, please send your request to brand@csufresno.edu



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